Deb Bloom, our founder and a retired VP at Christie's, has spent the past decade supporting dogs across California. From transporting, rescuing and fostering, to providing animal shelters with ice deliveries & swap coolers in sweltering desert summers, and beds & blankets in cold winters. After 10 years+ working boots on the ground, it became clear it’s an endless fight without a happy ending in sight: we’ve long passed the point to be able to rescue our way out of this.

This crisis asks for a different approach - one taken from 30.000ft high vs boots on the ground - and that, is the start of The SPAY(CE) Project.

The SPAY(CE) Project: a volunteer-powered 501(c)3 non-profit, dedicated to creating impactful change in animal welfare.

“Our dream is a future where every dog has a safe and loving home, and the cycle of overpopulation is broken through widespread awareness and spaying & neutering”

Esther Ruurda, our co-founder and originally from Amsterdam, The Netherlands. Esther founded the Monkey Business Foundation in the early 2000s to support orangutan rehabilitation & reintroduction in Indonesia. Following a career in non-profit marketing and fundraising with a focus on animal welfare, she moved to the US and soon after started a family. Witnessing the struggles of LA's shelter dogs reignited her lifelong passion for making a difference for animals in need.